The gift finder is available on the website, as well as in the store at 18 beauty doors, where shoppers can access it using QR codes. Participants can also win a free product. The e-commerce site works on both desktop and mobile devices, but B-Reel chose appropriate size ratios for social networks, so Carolina Herrera won't have to remake the website's content for Instagram or other platforms. Carolina Herrera wanted to combine her digital flagship with the level of service that customers could expect from physical stores, such as her boutiques on Madison Avenue or Dallas.
Carolina Herrera didn't share online sales figures, and since the site didn't previously have e-commerce features, the final figures can't be compared. Customers go round in circles to search for gift ideas from Carolina Herrera's entire range of fragrances and best-selling products in her makeup collection. Puig, the parent company of Carolina Herrera, has already developed its own database that defines each perfume based on its olfactory composition, its family of fragrances, the concepts associated with these families and similar fragrances. This year, when the coronavirus pandemic curbed physical retail and design houses rushed to adopt digital initiatives, Carolina Herrera's decision makers found themselves in a fortunate position.
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